Monthly Archives: February 2018

Reason #2 Your Networking Is Killing Your Business: You forgot the root words of network.

The word network is made up of two root words:  net and work.  If you ignore either of them, your networking activities will kill your business!

We often associate the first root word, net, with fishing.  Successful fisherman spend a lot of time checking and mending their nets.   The net is only as strong as the […]

By |February 28th, 2018|Uncategorized|0 Comments

Are You Creating Confused Customers?

Today’s Business Public Service Announcement!

Confused prospects never buy, they just say no!  They won’t tell you they’re confused because they don’t want to look or feel stupid.  Today I experienced some crazy mixed marketing messages that left me confused.  These signs were on the front windows of a national chain store that is closing two […]

By |February 13th, 2018|Blog, Clients, Customers, Maketing|0 Comments

Why Your Networking Is Killing Your Business


Most professionals recognize that networking is an important part of their marketing plan.  Many are even required by their organization to network as part of their job.  Unfortunately, the vast majority despise networking events.  The reasons vary, but the most complaints are, “They’re a waste of time.”  “I never get any business out of them.” […]

By |February 2nd, 2018|Uncategorized|4 Comments